Branding for a modern Italian restaurant in Downtown Rochester MI. The owner was in need of a look and feel that would appeal to all generations. He didn't want it to seem too expensive but also wanted it to feel trendy. The main inspiration for this restaurant was a simple concept that came from the client. He wanted the employee uniforms to be plaid/flannel shirts, and wanted the restaurant to match.
Overall, I think we accomplished that with a modern farmhouse industrial look. Even though this project is technically finished, I still bring new ideas that excite me to the client and continue to improve and work on this project.
In my off time of turning out digital pieces, I really enjoy creating tangible ones.
For the most part, I work with Walnut wood that I purchase from Michigan lumber jacks out of Ann Arbor.
My goal is to make things I would like to own. I like creating things that I think are interesting, modern and timeless. I am inspired by Mid century modern furniture and I think that my work shows that. I like this style because of its clean minimalist aestetic.
Chevy Certified Service
Redesign the new look and feel for Chevy Certified Service Digital for 2015.
The Certified service site is not responsive, per client request, so there had to be two sets of assets created but using the same design. I think I accomplished this task with both new Mastheads for the Chevy Certified Service homepage, as well as, Mobile service offer tiles. This way the consumer has the same experience no matter what device they may be viewing Chevy Certified Service.
Create additional mastheads and service offer tiles for Certified Service desktop and mobile.
The Certified Service site is not responsive, per client request, so there had to be two sets of assets created but using the same design. I think I accomplished this task with both new Mastheads for the Certified Service homepage as well as Mobile service offer tiles. This way the consumer has the same experience no matter what form of interaction they have with Certified Service.
Ah Millennials. People complain about them, but at least they know how to have fun.
The Nissan cube to some people is seen as ugly or too different. But to the younger generation it could be a way to stand out, be different and make a statement. However, they didn't see it that way... yet.
Nissan wanted a fresh campaign to show this generation what the Cube could do for them. It was what they wanted and needed but they couldn't visualize it. The Cube Savant campaign did that for them.
The copy was aggressive, pretentious and maybe even offense. But we knew our audience and we knew they wanted to be apart of the conversation instead of being talked at.
Fresh water is a finite resource but it's hard to actually convey that to people who are not impacted by this issue just yet.
I lived in San Diego for 2+ years and at every restaurant you would have to ask for a glass of water. Here in Michigan they will happily set pitchers of water on your table not knowing if you will even touch it.
I hardly ever touch my glass of water at restaurants and now I specifaccly ask for no water. I think of this campaign everytime I see freshwater being wasted and I hope after viewing these few pieces, you will too.
Chevy Game - A Tireless Journey
Taking a normal ask for a Tire rebate OLA and turning it in to a very addicting three level game.
The concept and design was for a simple yet addicting side scroller game. Using an expandable banner, we were able to drop down the collapsed banner so that consumers were able to interact with it without leaving their current page.
This banner also included a share functionality and a landing page so users could challenge friend and continue to play the game to better their score.
Made For China
Motorola came to us for a student project. (Yes, this is college spec work but it's good so it's in here.) They asked us to take products that were developed for China to help out people living in poverty.
With a lot of research, we choose three issues to tackle. Clean drinking water, early detection for hepatitis B, and parents living away from their children for months at a time.
There was a need for funding from the US and a need for awareness both here and in China. The task was difficult to find a way to create a campaign that would work both here and in China.