Branding for a modern Italian restaurant in Downtown Rochester MI. The owner was in need of a look and feel that would appeal to all generations. He didn't want it to seem too expensive but also wanted it to feel trendy. The main inspiration for this restaurant was a simple concept that came from the client. He wanted the employee uniforms to be plaid/flannel shirts, and wanted the restaurant to match.
Overall, I think we accomplished that with a modern farmhouse industrial look. Even though this project is technically finished, I still bring new ideas that excite me to the client and continue to improve and work on this project.
In my off time of turning out digital pieces, I really enjoy creating tangible ones.
For the most part, I work with Walnut wood that I purchase from Michigan lumber jacks out of Ann Arbor.
My goal is to make things I would like to own. I like creating things that I think are interesting, modern and timeless. I am inspired by Mid century modern furniture and I think that my work shows that. I like this style because of its clean minimalist aestetic.
Create additional mastheads and service offer tiles for Certified Service desktop and mobile.
The Certified Service site is not responsive, per client request, so there had to be two sets of assets created but using the same design. I think I accomplished this task with both new Mastheads for the Certified Service homepage as well as Mobile service offer tiles. This way the consumer has the same experience no matter what form of interaction they have with Certified Service.
Chevy Certified Service
Redesign the new look and feel for Chevy Certified Service Digital for 2015.
The Certified service site is not responsive, per client request, so there had to be two sets of assets created but using the same design. I think I accomplished this task with both new Mastheads for the Chevy Certified Service homepage, as well as, Mobile service offer tiles. This way the consumer has the same experience no matter what device they may be viewing Chevy Certified Service.
Chevy Game - A Tireless Journey
Taking a normal ask for a Tire rebate OLA and turning it in to a very addicting three level game.
The concept and design was for a simple yet addicting side scroller game. Using an expandable banner, we were able to drop down the collapsed banner so that consumers were able to interact with it without leaving their current page.
This banner also included a share functionality and a landing page so users could challenge friend and continue to play the game to better their score.