Branding for a modern Italian restaurant in Downtown Rochester MI. The owner was in need of a look and feel that would appeal to all generations. He didn't want it to seem too expensive but also wanted it to feel trendy. The main inspiration for this restaurant was a simple concept that came from the client. He wanted the employee uniforms to be plaid/flannel shirts, and wanted the restaurant to match.
Overall, I think we accomplished that with a modern farmhouse industrial look. Even though this project is technically finished, I still bring new ideas that excite me to the client and continue to improve and work on this project.