Made For China
Motorola came to us for a student project. (Yes, this is college spec work but it's good so it's in here.) They asked us to take products that were developed for China to help out people living in poverty.
With a lot of research, we choose three issues to tackle. Clean drinking water, early detection for hepatitis B, and parents living away from their children for months at a time.
There was a need for funding from the US and a need for awareness both here and in China. The task was difficult to find a way to create a campaign that would work both here and in China.
Here are a few pieces from this campaign.