Create a 728x90 Rich media banner to promote Chevys $100 tire rebate.
This was one of those ideas that you take to the client and think " This is awesome, they'll never go for it, but let's show them anyway." Turns out... they also thought it was great. The idea was perfectly simple yet fun and engaging. A banner that wasn't a banner at all, but a side scroller, shareable game.
I worked with developers to create this game from scratch, which was good but also extremely tedious. We had to create every single piece of artwork. Luckily, one of my interns at the time was an illustration major so I had him created our animals.
We also had to create every single tree, telephone wire, every angle the tire would be at. I researched a ton of simple online games to get the best type of look and feel for the game. Did I want shadows, 3d elements, colors, styles etc...
Connecting the look and feel of the game interface.