Social work
ACD: Adam Tuck, Kyle Windor, Laura Simhoni, Caroline Tello, Jordon Lorusso
SrAD/CW: Juan Cruz, Andrea Dunn, Miguel Herrera, Antoine Patro
CD: Kevin Belanger, David Strasser
ECD: Drew Donatelle
Organic Social Content
I helped led the shift in Canada across Buick, Cadillac, GMC, and Chevy to make our organic social feel truly organic. Less like ads and more like real feed content. As Design/Creative Director, I oversaw concepts from ACDs and Creative Directors, guiding a tone that builds trust through relatable, on-brand storytelling. The result is a presence that feels more human and connected to our audiences.
Design Direction
Creative Direction
Motion graphics
AI
